Intl Sahar Company

Intl Sahar Company

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From the blog

INTL SAHAR UNVEILS TERRY APALA AS NEW BRAND AMBASSADOR

Following the unveiling of the Tribal Collection and signing of her first brand ambassador earlier this year, Intl Sahar Clothing Company is pleased to announce that it has signed on Terry Apala, the Nelson Jack music act, as her brand ambassador. This was made official on the12th of December 2017 at the Company’s Headquaters in Surulere, Lagos.The Company was represented by her CEO, Sahar Animashaun.

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Over the years Terry Apala has wowed fans as a singer, song writer and performer. He describes his genre of music as “Apala Hip Hop”, having gotten inspiration from the late Haruna Ishola and backed up by his Yoruba influenced upbringing, Terry has impressively mixed Apala with the insanely addictive trap genre. He is best known for his hit singles Champagne Shower, Modernize, Omidan and his cover for Ed Sheran’s ‘Shape of you’.

 

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Going by the contract,Terry will be styled for events, music videos, interviews, stage performances by the company as this is a crucial part of the endorsement deal. Intl Sahar Company has chosen Terry Apala as brand ambassador because he is highly talented and more importantly, very expressive, and as such will make the brand more visible and prominent in both the fashion and entertainment industry. What better way to end the year.

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Photo credits: @perlikspictures

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